Mr. Johnson is Co-Founder and COO of Alloy Digital, one of the most important millennial-focused media and marketing companies of the past two decades.
As COO of Alloy, Inc., Mr. Johnson led operational management and guided many of the company’s growth initiatives. Until 2005, Alloy, Inc. included the youth merchandise brands Alloy, CCS and dEliA*s. Under Mr. Johnson’s direction, these businesses grew to be among the largest direct marketers (e-commerce and catalog) to teens and young-adults in the U.S. and were divested via a public to public spinoff. He was instrumental during key expansions, including the acquisition of Alloy Entertainment (formerly 17th Street Productions), the youth media behemoth behind pop culture phenomenon’s “Gossip Girl,” “The Vampire Diaries,” “Pretty Little Liars”, among others, which was sold to WBTVG earlier this year.
Prior to founding Alloy, Mr. Johnson was a member of GE Company’s Corporate Audit Staff and a graduate of its Financial Management Program. He held a variety of financial, operational and business development positions within GE, most significantly in GE Japan and GE Brasil. Mr. Johnson received his B.A. in History from Hamilton College in 1989.